The Scania wall calendar is an institution. Produced every consecutive year since 1961. It also happens to be Scanias single biggest print product with a 150 000 annual copies. In 2014 we’ve had the honour to develop the concept and relaunch it online. The basic idea behind We. Scania is that everyone from employees to drivers and pure fans makes Scania what it is.
The film above is just one example of a We. Scania personality. One piece of the puzzle.