Following the greatest trucks around the world

Client

Scania

Year

2014 – 2018

Deliverables

  • Content strategy
  • Administration
  • Content production
  • Instagram account management

Background

The Scania Calendar has been around since 1961 and operates as part of the global marketing.

Challenge

Getting a traditional printed matter to work on a digital platform.

Insight

Truck-related content appeals to a target group far greater than the recipients of the physical calendar. Scania have a unique and loyal fan base, which allows for the content to be spread organically.

Solution

To strengthen Scania’s portfolio on social media, we created @scaniaphoto. An Instagram account posting behind-the-scenes material from the calendar production as well as both old and brand-new photos of Scania trucks, buses and engines.

Results

Every week we are seeing an increasing number of followers. As of now there are more than 38 000.

38

Followers

We have gathered quite a following since launching the account. Scania’s passionate fans show their appreciation for the content and the number of followers is increasing steadily.