2014 – 2018
Instagram account management
The Scania Calendar has been around since 1961 and operates as part of the global marketing.
Getting a traditional printed matter to work on a digital platform.
Truck-related content appeals to a target group far greater than the recipients of the physical calendar. Scania have a unique and loyal fan base, which allows for the content to be spread organically.
To strengthen Scania’s portfolio on social media, we created @scaniaphoto. An Instagram account posting behind-the-scenes material from the calendar production as well as both old and brand-new photos of Scania trucks, buses and engines.
Every week we are seeing an increasing number of followers. As of now there are more than 38 000.
We have gathered quite a following since launching the account. Scania’s passionate fans show their appreciation for the content and the number of followers is increasing steadily.