Social Media distribution
EKS have a tradition of doing things differently. When the FIA World RX came to Riga, EKS and Mattias Ekström wanted to do something spectacular.
Racing through a populated city with race cars. And to capture everything with limited resources and time.
1. Everyone loves a good story. 2. The target group have a passion for action and they love the cars and the sound they make.
We came up with an idea based on ”The Tortoise and the Hare”, but with our own twist. After creating the storyboard, working out all the permits and a meticulous planning, we began shooting our biggest in-house production to date. We had help on-site by the Latvian production company Film Angel Productions.
The film was distributed in various owned channels such as Redbull.tv, EKS’ and Audi Sport’s Facebook pages. All in all, generating more than 5 million views. And counting…